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Digital / Social / Web – Campaigns + Promotions + Sites

Connecting with massive audiences, an individual at a time

No matter the platform or device, engaging users correctly can be the difference between a successful digital campaign or one that falls flat. To break through the clutter, provide relevant ads, and encourage action it takes meeting users where they are and knowing—almost before they do—how they behave, what they really want to see, and what it takes for them to take the next step by clicking or tapping.

Now…back up a few steps. Before any digital ads go live, the visuals and strategy (among other things) must first be approved by a client, stakeholder, or other decision maker. That takes collaboration, building relationships and trust, and proving value time and again.

 

Elements included:

  • Meaningful display ads and digital ad campaigns in a variety of environments
  • Seamless customer experiences to further branding efforts and promotion of products, services, and solutions
  • Promotional and informational banners in all shapes and sizes

Project Details

Client: Various
Role: Creative Direction + Strategy, Design, Copy, Web Design Lead, Web Development and Management

Digital Campaigns

Whether promoting your product or service as a campaign on Facebook, Google, or any of a number of other social platforms, consistency is important—from branding to messaging to image selection and usage.

 

...and More Digital Campaigns

A/B test, analyze data, retool ads…repeat as necessary.

 

Social Ads / Email

Strong images and carefully crafted text that engage viewers and promote the brand are critical elements of a digital promotion. Audience interest is key, as is determining the action you expect users to take next.

Websites - Drupal, HTML/CSS, WordPress

Designing websites is not for the faint of heart. Many considerations come into play such as: What are expectations in regard to usability and functionality? Do you have the content—images, text, and more—that will be needed? What platform—Does it need to be a full-scale Drupal site or can WordPress handle it? Has the client requested the ability to update content on their own after launch?

Below are a few samples of sites, from large corporate sites (designed working with Drupal developers) to brochure sites fully created in WordPress to templates for use in cost-effectively creating a family of microsites.