AT&T Global – Advertising + Marketing
Thinking global, speaking global, working local
Becoming an agency of record for AT&T is no small feat for a small firm, taking on the role of brand police for AT&T Business in addition to launching ad campaigns around the world and marketing efforts that reached millions.
In one ad campaign (shown above), CIOs and CTOs of major tech firms were photographed getting into cabs, as a metaphor of taxi drivers—representing AT&T Business—knowing exactly how to get passengers from here to there, quickly and confidently.
Elements included:
- Multiple ad campaigns in major newspapers and magazines such as USA Today, Wall Street Journal, Financial Times, Fortune, Wired, Forbes, and more
- AT&T Business promotional websites, ad banners, and videos
- Web, email, direct mail, outdoor, and radio campaigns
- External communications, including newsletters, brochures, magazines, and event planning
- Internal communications, including intranet creation and presentation/product templates
- Brand guide creation and logo policing of ads and materials created by other AT&T agencies and partners
Project Details
Client: AT&T Global
Role: Creative Direction + Strategy, Digital + Print Design, Copy, Photo + Video Direction
Video Presentations
Internal and external videos promote the many solutions AT&T provides—used online, at events, and at business pitches.
Websites + Digital Ads
An important element of AT&T ad campaigns, websites support the creative while explaining the details of various offers and solutions. Digital ads also work in conjunction with the campaigns, engaging viewers and leading them to take action. The AT&T intranet provides campaign details and links to other valuable resources, including a campaign toolkit.