SpiritFM 90.5 – Branding & Marketing
Tampa Bay’s Favorite Christian Music
Powerful, uplifting music graces the airwaves of Tampa Bay, provided by SpiritFM 90.5—your Christian music.
In order to increase awareness and build the radio station’s listener base, a contemporary new logo was created and various campaigns set in motion across western and central Florida.
One such multi-channel campaign promoted My SpiritFM, acknowledging the personal feelings of faithful listeners while increasing the fanbase and building loyalty in the community. Elements included outdoor, digital/web, print, and live events, as well as online and in-person contests. The spirit is alive in Tampa Bay!
Project Details
Client: SpiritFM 90.5
Role: Logo Design, Branding, Marketing, Digital and Print Advertising, Creative Strategy